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Reasons for Hiring a Professional Web Designer

Do you recognize this? You have a business website or an online store. But your online presence might just as well not be there. It’s not attracting enough visitors and, to be honest, you’re not crazy about its look and function.

It’s like hiring a professional web designer is on the cards for you in the near future.

No matter if you require a website update or completely new website, a designer can help get the task accomplished. Before you attempt to tackle it yourself, take a look at these benefits of hiring a professional designer.

A poorly designed website could result in devastating consequences. Let’s take a look the following examples:

75% of consumers say they judge a company’s credibility through its website’s design.
57 percent of internet users say they won’t recommend a company with a poorly designed website on mobile.
38% of users will quit engaging with a website in the event that the content or layout is unattractive.
If you gave 15 minutes to consume content, two-thirds people would instead read something beautifully designed instead of something simple.

What are the benefits from hiring a professional website designer or agency? Expertise.

Learn about the ways web design professionals can help you face challenges and develop the online presence you require to meet your business objectives as well as your expectations for your users.

The Benefits of Hiring a Professional Web Designer

1. A high-quality site

A quality website is one of the most important reasons to work with a professional web design agency.

There are plenty of free website design templates out there. But they’re just templates. You can’t expect to create an innovative, top-of-the-line web page using these cookie-cutter tools.

The process of designing a website for business requires some skill and planning. You should think about themes or structures, CSS, HTML, and JavaScript. All of this may sound like a lot of nonsense to those with no IT, web design or programming experience. But it’s second nature to a professional web designer.

A professional web designer can create a site for you that is dynamic and appealing. A professionally designed website will give a greater user experience.

2. A Better User Experience

Professional web designers know the rule of thumb: put on the first page of users. The rules behind this rule aren’t as complex as you may think. While some businesses are occupied with embellishments or the so-called bells and whistles of website design, they don’t concentrate on the information most relevant to the target market.

Think about what your customers need to know How to reach you, where you’re located (if relevant) and what products or services you offer.

Another area that web design or digital marketing specialists concentrate on is your products website or webpages. In the event that you are selling several products or have a product menu. In such a case, it needs to be clear how to purchase a particular product or navigate the products you are selling.

If a customer isn’t able to figure out the benefits to doing business through you they’re unlikely to engage with you. Instead, they’ll look at a different alternative. It could be your competitors!

3. Striking the Right Balance

A website that is overly busy will make potential customers feel uncomfortable. Reduce ads to a minimum and refrain from the use of excessive images, videos, and large chunks of text. On the opposite side to the coin, a site which is simple could be a challenge.

A few minimalist websites (especially homepages)consist of a brief snippet of text or a simple image that leads you to the next page. While they may look attractive however, it’s not ideal to your bottom number of customers.

A professional website’s home page should convey the products of service, value, and worth of your specific business clear. Research has shown that people understand simple visuals and texts faster and more effectively.

Let a skilled web designer assist you in determining the difference between too messy, plain, and simplicity at its best.

4. Online Strategy

Another reason to engage an expert to design a site for you? A skilled web designer will come up with a solid and strategic plan for your website.

So the web designer should keep in mind your business’s model and future organizational goals in mind when designing your website. The design goal is to create a solid foundation that allows the site to thrive long term.

5. Mobile-First Design

A growing number of people use smartphones and tablets and iPads, not only desktop or laptop computers to connect to the internet. Therefore, your business’s website must be compatible with modern mobile devices.

If your website isn’t mobile-friendly, your visitors will leave your website. That means your site visitors don’t spend long enough on your website to convert them and make sales.

Fortunately, a professional web designer can help you increase your website conversions and sales online.

6. Pay Attention to Details

The best websites look simple. What is inside them can be very complicated. For instance, in a case study one software company implemented an alteration to their website: they changed the font size from 10 to 13.

That alone increased conversion rates by 133% and reduced bounce rates by 10 percent. Professional web designers will be able to determine which minor tweaks can most benefit your site.

7. It’s the Perfect Call to Action

According to Small Business Trends, nearly three quarters — or 70% — of websites do not have a call-to-action. An immediate call to action, which usually begins with words such as “Buy,” “Subscribe,” or “Sign up,” asks the user to take action immediately and establish a strong relationship with your business.

And it does work. According to AdRoll that a well-written call to action on Facebook increases click-through-rates by up to 285%.

70% of small business websites do not have a call-to-action (CTA) for their website’s homepage. Business2Community

Professional web designers know the optimal location for your call-to-action as well. Click-through-rates and conversion rates are influenced by the position that your specific call-to-action is placed.

Keep the call-toaction text simple. One sentence is enough. Three, two, or more will only distract users and lose their interest.

8. SEO

Search Engine Optimization also known as SEO isn’t just a buzzword these days. It’s a crucial tool for every business owner striving to remain competitive in 2023 and beyond.

Your brand new website should be optimized so that it will show up in search results. The most beautiful website on the World Wide Web is useless for potential buyers if they cannot locate it.

Search engines such as Google, Bing, and Yahoo use web crawlers to crawl pages for content, indexation, and links. If you do not know what this means, the great news is that a professional web designer will.

Simply put, a web crawler will scan or skim your website. Web crawlers are looking for information that is text-based first and foremost. Your website’s front page should contain simple, clear text that explains the things you do.

An expert in design and SEO can increase the chances that your site will appear high in search engine page results. The closer you get to being on the first page of results, the better chances you’ll have to entice and engage potential customers.

9. Competitive Advantage

If you hire a professional web designer instead of trying to build your website on your own and gaining a competitive advantage in the in the form of a professionally designed and functional website. Professional web designers adhere to a set of guidelines that allows them create websites that meet your business goals.

In reality, many small-sized business owners want to make their own websites for the sake of saving money. However, the issue is that they do not have experience in this area, and it shows.

Your professionally designed website will have a far greater impact than what your online competitors have. A professional website or online store will aid you in staying ahead of the pack and stand out from the crowd of digital advertisements.

A professional web designer can create and design advanced features for websites and capabilities. This skill is beyond the abilities of the majority of business managers. Also, a professional web designer can help you to increase your revenue without having to lift a the finger to make it happen.

10. Design that is Dependable

Another reason to seek the assistance of a professional web design firm? It is essential that you have a stable, stable, and trusted web presence for your business. That’s why DIY web design an unwise choice.

The biggest risk when creating your own website is that there are a few things that could go wrong. Maybe it will only amount to a missing image or misaligned text. But what if your site is damaged? Do you know what to do?

Fixing issues with a website can be both time-consuming and costly. For instance, you could spend hundreds of dollars on emergency assistance for your website, and also lose precious time waiting for someone else to fix your issues.

You can prevent all of this by hiring a professional web developer to design your website and ensure that it is fully functional.

Management of a company is already stressful. Do not add stress by trying to keep up your website. Have a professional design team manage this part of your business , so that you can focus on what you enjoy doing best- running your own business or brand.

11. Fast Loading Website

Most unpleasant experiences that a web user could have is navigating a slow website. In 2023, users expect a website to be able to load in 3 seconds or less. Since 2018 speed of page loading is also a major Google rank factor.

A website that is slow to load will cause you to lose potential site visitors as well as search visibility. This can be a huge loss to you in the form of business opportunities.

Slow-loading websites cost retailers $2.6 milliards in revenue lost every year. InVision

Many sites, especially those with low-cost or fee templates, have not been designed to perform efficiently. The majority, if not all, are stuffed with code , outdated design elements or functionality that drag down your site’s performance.

But your website does not have to be one of them. A skilled web designer can make a website with increased speed for loading pages.

This is a crucial stage in creating a trustworthy website that meets your audience’s user expectations.

12. Time Saving

One of the most valuable reasons to employ a professional web designer is that it can save you time on a typical workday. Let’s face it: Time is money.

For example, your designer could provide you with an online quote system and a booking form appointments, or a contact form that will eliminate the need to book appointments via telephone.

A more efficiently run business leads to more revenue and, consequently, a healthier bottom line at the end.

13. Cohesive Online Presence

Then, professional web designers make your site cohesive. Web design isn’t only about how your site looks. Web design is about how it incorporates different digital marketing components that include design, SEO Content, and social media to form a seamless complete.

Too much focus on one area can cause your site appear unorganized and could affect your SEO rankings and page load speed.

Keep in mind that you aren’t making your website for your business or an e-commerce store for you. You are creating your online presence to attract people, make them feel engaged, and ultimately convert your target audience. Understanding that primary objective is one of the benefits when you hire a professional website designer.

Why should you hire an experienced Web Designer?

With the advances in technology that continue to be made in the web design field, websites today aren’t anything as they were years ago and a new website price may be less than you think.

If your website is such an essential tool to market your business that it makes sense to employ a professional web designer. A professional can ensure that your site’s presence is functioning well in the online world.

Web design is rarely straightforward. Eye-catching designs help. Based on Brain Rules, information paired with images makes an impression that lasts. People are 65% more likely to recall information that is backed with pictures for three or more days.

But web design is about much more than the appearance of your web pages! Talk to experts today about the best way to integrate all of the web design elements — including text, visuals calls to action and the user interface to SEO and social media marketing.

What’s Next?

The best solution is to allow a professional web designer or agency assist you. They are a living, breathing web design. Professional web design professionals are always informed of the latest trends, or when Google decides to alter their algorithm for search.

A professional web designer won’t design a site and leave it to rot. Instead, they focus on how to make your site be the most effective way to meet your company’s goals. This is among the major advantages of hiring a professional web designer. Why not see for yourself?

If you require help in the design of your professional website or have any queries regarding your business website or e-commerce store please feel free to reach out to our team.