YouTuber KSI has spoken out over the reselling of Prime Hydration drinks at much higher prices, urging fans to not buy.
In a TikTok video posted by Wakey Wines, two women from Sheffield appear to be buying a pack of the popular drink for £1200.
In Asda, the bottles sell for £2 each.
In response to the video, KSI makes his own TikTok urging people to “stop buying at these prices.”
In it, he yells: “No! He can’t keep getting away with this. Stop buying at these prices!”
In a previous video, Wakey Wines shares that cans of the popular drink are selling for £100 each.
Prime has become the must-have drink for people across the UK after it was launched by YouTube stars KSI and Logan Paul.
@ksi #stitch with @📍Bingo bingo gala bingo📍 ♬ original sound – KSI The sought-after hydration drink was exclusively sold at Asda before also arriving in Aldi’s Specialbuys.
The drink has seen crowds rush to stores to grab their bottles, with both supermarkets having to put a restriction on how many bottles each person can buy.
Find out where you can get Prime near you With such high demand, Prime has been selling out quickly, with many bottles appearing for sale elsewhere at a much-heightened price.
If you have been on the lookout for where you can get a bottle, Prime now has its own stock checker app that reveals where you can find the drink across the UK.
The app costs £0.89 to download, but codes to get it for free are regularly posted on the Prime Tracker UK Twitter account.
What is Prime Drink? The drink comes in a number of different flavours including Lemon Lime, Tropical Punch, Ice Pop and Blue Raspberry.
The drink is made up of 10 per cent coconut water and 825 milligrams of electrolytes.
Well, today unexpectedly became the best day of my life! 🥲
Thank you so much @KSI!
We’re sincerely trying our hardest. I just want to say a massive thank you to our Discord staff, as always.
— PRIME Tracker UK (@prime_tracker) January 3, 2023 On the website, the YouTube stars wrote: “We created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function.
“We dropped our first product, PRIME Hydration in 2022 and since then, we’ve continued to worked countless hours to expand in retailers, reach new markets and formulate new products we know you’ll love.
“We’ve been humbled by the process of creating a real brand & surpassing some of the biggest beverage companies in the world. As underdogs, we always cherish the opportunity to show the world what’s possible.
“Now that we’re both fighting for the same team, we truly believe the sky is the limit.”