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Range Rover Concept And Development

If there’s a car that truly can be described to be in an entirely different class and that is the current Range Rover. Its all-round capability and out-and-out luxury hasn’t been fully matched by traditional rivals such as those that of BMW, Audi or Mercedes and perhaps even the newest generation of supercar-SUVs do not achieve the same status.

It wasn’t always this way however, since the first sales concept to sell Range Rover was that the Range Rover was really a somewhat more refined Series Land Rover for the well-off farmer. It came with a floor that could be hosed and vinyl seats , after all. Here’s look at how the iconic classless design evolved into a luxury off-road limousine.
Range Rover concept and development

It was the Range Rover had its genesis in the early 1950s . Rover worried that the success of the rugged and dependable Series Land Rover, introduced in 1948 (the company was founded in 1948 by the brothers Maurice as well as Spencer Wilks), was likely to last only a few years and sought to expand its appeal. The initial attempt by the company to expand its appeal, an eight-inch Station Wagon of 1949, was constructed by coachbuilder Tickford and ended up being too costly and only a handful of units sold.

In 1951, Rover determined to recreate the rugged character that was characteristic of Series cars, while using the two-wheel-drive P4 chassis. A high-riding estate vehicle with lengthy travel suspension as well as less off-road capabilities (but not so much as its design suggested) You may recognize this as the basis for every crossover that has ever been built. The vehicle was in constant design for several years that it was replaced with another prototype in the series and was set to launch in the year 1960. However, during those less-stylized times, the Road Rover failed to persuade Rover’s management. It was removed in the year 1958.

In the space of just less than a decade later and Rover conscious of the popularity of vehicles like the Ford Bronco and the International Harvester Scout, and Jeep Wagoneer in the US decided that the time was right to revisit the concept of a not as than tractor like Land Rover model. Then in 1966 Rover engineering team members Charles Spencer King and Gordon Bashford started to develop their Range Rover formula. While he was Rover’s first vehicle’s engineering chief, King was Land Rover by and large.

A distinct combination of comfort and style

Based on King, “The idea was to mix the comfort and road-ability of the Rover saloon and the off-road capability of the Land Rover. There was no one doing it.”

It was intended to be all-coil sprung with a long-travel to provide both road and wheel articulation and was the first vehicle to provide permanent four-wheel drive, which was required to enhance the more than 20 years-old Series Land Rover. The required power was supplied by a light, all-alloy 3.5-litre V8 licensed by General Motors which, as an aside, was the very first ever production engine to have a turbocharger in the year 1962. Oldsmobile Turbo Jetfire. The design was based after that of the Series Land Rover with a steel frame that was hung from aluminum panels.

David Bache, designer of the elegant Rover P6 saloon, was assigned the job of creating the brand new vehicle. The initial sketches and models reveal something similar to the look of a Marina however, fortunately, the perfect accident happened. Bashford as well as King had created simplestraight-edged, straight-edged boards to cover the mechanical components for testing. Upon seeing these, the Rover management demanded that Bache just modify the efforts of two engineers.

Rover being a one of British Leyland behemoth in 1966 it wasn’t until the next year that the venture was officially approved. Ten prototypes were released on the road, badged with the name ‘Velar’, after the Italian “Velare” meaning to cover or cover. The car was internally called the station wagon of 100 inches in an homage to the previous car.

Range Rover Classic – 1970-1996

After a few years of testing in Europe as well as North Africa, the ‘Range Rover’, designed by the fashion designer Tony Poole – was revealed to the public on June 17, 1970 in Cornwall which allowed them to test off road in the nearby mines for tin at St. Austell. The first time it was reviewed, The Autocar noted: “Eagerly eagerly awaited, the brand newly released Range Rover has fulfilled and even exceeded the expectations that were set in the market.”

The off-road capabilities of the car were tested to their limits during the Range Rover British Trans-Americas Expedition. In the months of December and August 1971,, a team of soldiers of the 17th and 21st Lancers with Snell, the famous explorer John Blashford Snell, campaigned two left-hand drive Ranger Rovers from Anchorage, Alaska up until Tierra del Fuego, Argentina. The cars were upgraded with winches, safety roof racks, and more powerful tyres, the vehicles were unmodified and traversed the notorious Darien Gap, 250 miles of what was believed as impassable swamp and rain forest located in between Colombia as well as Panama. The Range Rover also won the first Dakar Rally in 1979 and the following year in 1981.

The car was a quick success, and was even later sold by the original owners to make a quick profit due to the high demand. The interior was not a leather-lined cocoon, but. The floors were set at an angle with the sills so that dirt and sand to be removed and then covered with mats of rubber which could be cleaned. The dash was made of plastic. the seats were velour, and also that numberplate on the back was hinged so that it could remain visible even when the tailgate were open as well.

Upmarket movement

It was a huge popular with the wealthy, however that its utilitarian trims were replaced by subtler, more luxurious features like carpeted floors. Initial feedback came from the top, which led to the space in the boot being cleaned and the tools covered . there was a concern of the royal family that it could injure corgis…

The popularity of the Range Rover as a key component of the industry was summed in 1974 in What Car which stated: “One believes that we have nearly reached the point in which no country residence worth its salt has the Range Rover.” The next year, Motor said: “It is the only vehicle that’s equally at its best at home in Park Lane, the Sahara and as well as the Darien Gap, a cart track, or a dug field.”

Evidently the pick of upper-class families, rather than farmers The Range Rover surprisingly didn’t gain the practicality and convenience with a new set doors until 1981, the year that an “In Vogue” limited edition was released in conjunction with the renowned fashion magazine. A transmission with an automatic option widened the appeal of the car that year and by the mid-point of the decade, a diesel engine was made available in the very first version. To counter the critics of its performance and improvement, the DERV-powered “Bullet” Range Rover was used to create 27 record-breaking speed records in diesel which included one that was averaging more than 100mph in a 24-hour period.

The refinement of cars increased by larger engines, more luxurious wood and leather-trimmed interiors, and luxurious features. These in the latter half of the 1980s included windows, electric seats and sunroofs. In the following decade, a larger wheelbase model that was air suspension that was electronically controlled was released, introducing some of the features that would become key of the new model. It was launched in 1994, however the original model, now rebranded “Range Rover Classic” would be in production for an additional two years and would be produced in a amount of 317.615 units.

Range Rover P38A – 1994-2001

Elegant, classy , and ever more luxurious, even after 25 years in production and having established a new type of vehicle and a successor to earlier generations of the Range Rover could be expected to be a difficult to follow. The Land Rover Discovery in the process of being developed and the brand forthcoming Range Rover, codenamed ’38A which is the name of the building that the team working on it was required to go upmarket to become a truly luxurious car, while maintaining the ruggedness that was essential to its popularity.

The original was instantly called a masterpiece when it was exhibited at the Louvre in the year 1970 as a classic instance of industrial design and the styling director of Land Rover George Thomson was aware that the replacement was an extremely difficult problem for the second album: “Recreating a classic like the Range Rover is a great task, but it’s not an simple one… We needed to come up with a familiar but modern design that could appeal to existing customers and draw new car enthusiasts.”

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Alongside Thomson’s team, the project was offered to big design houses including Bertone, Pininfarina, Italdesign and the British design duo of John Hefferman and Ken Greenley (who later designed for the SsangYong Musso) all submitting ideas. In the end, it was only the design that was developed in-house and the Bertone work that was hacked to create fully-sized clay models to be used in customer clinics. One of them models, located in France and in France, that was important when a member of the crowd who was taking part protested of it appeared that the Bertone Range Rover had ‘lost its Wellington boots’.

Pegasus takes flight

Thomson’s design codenamed ‘Pegasus The design was slightly altered with what were believed to be the essential Range Rover styling cues taken from the initial clamshell bonnet, front-corner castellations horizontal feature lines running along the sides, and a roof with a floating top over black pillars and the resultant ‘P38A’ was approved for production.

Stronger and more robust than the previous model to provide greater safety and quality, the second version of the Range Rover was bigger and heavier, yet also a more aerodynamic than the predecessor. Although the petrol engines V8 which were now redesigned to have 4.0-litre as well as 4.6-litre capacities were adequate for the job but a stronger and more refined diesel engine was required and eventually led program director John Hall to BMW to negotiate an agreement for the use of their straight-six turbodiesel.

After selling Land Rover the rights to utilize the engine it had, BMW quickly reacted and purchased it back. Rover Group, of which Land Rover was then a part. This made its 1994 P38A the first vehicle to be released under new ownership. In addition to being air-suspension and air suspension, the P38A was the first to be equipped with air suspension. Range Rover also included a variety of innovative technologies . It became the initial Land Rover product to be equipped with satellite navigation and television systems, for example The company also pushed to push the boundaries on quality and luxury.


Its P38A Model that launched an Autobiography feature available to Range Rover buyers, offering the option of custom-made, hand-finished interior trims and colours, as well as exterior paint options. In 1998, the Vogue SE trim was launched and pushed the Production Range Rover above the £50,000 price point for the very first time. Its popularity made it a definite step forward for the vehicle as a high-end iconic, all-weather vehicle.

Under the direction by Wolfgang Reitzle, there were plans to take forward the Range Rover still further up the ladder of luxury, doubling the cost that was Vogue SE. Vogue SE. In order to achieve this in the first place, it was planned that the 5.4-litre V12 from the BMW 7 Series was to be tucked into the engine, creating the £100,000.00 Ranger Rover as well as the very only V12 powered off-roader after the Lamborghini’s LM002 “Rambo”. The increased cylinder count required an additional six inches to the front of the car. Even though two running prototypes were made and adorned with new styling however, it was believed that it could compromise the off-road capabilities of the vehicle to significantly.

In reality, Reitzle is Reitzle who was the one responsible for the relatively limited production time, directing work to start on the development of its replacement in 1995. The legend goes that the blindfolded man sat in the P38A and conducted a ‘touch test’ of the interior materials to evaluate their strength, quality and durability. He came up with 70 areas that needed improvement. The result was that Reitzle realising the significance in Range Rover to the company, Range Rover to the company was able to schedule a midlife update and put the development of the next generation Discovery on hold and prioritised the replacement for the P38A with the L322.

Range Rover L322 2001-2012

A brand new Range Rover for a new millennium. The team that worked on it, led by the director of design Geoff Upex and lead designer Don Wyatt – was told to start on a blank sheet rather than constructing the car on the P38A’s superannuated underpinnings.

Along with the team in-house, BMW and Design Research Associates (the company founded in the late Roy Axe who had succeeded David Bache at Rover) also submitted ideas for their BMW as well as Rover boards to review. Initial sketches of 12 for the concept L30 named after Rover Group conventions – were reduced to four full-size clay figures in 1997. two of them from Land Rover and two from BMW.

It was the idea developed by Designer Phil Simmons – which he claimed was in the spirit of the first generation car as well as the Riva speedboat – that received approval for the production. With a nod to classic styling cues of the original generation. The final product was an acknowledged success in design that reconstructed the simple design of the original , while bringing the design to a more premium. Simmons was later to become the head designer of Ford of Europe.

Modern ways of life

The L30 was envisioned as a luxurious vehicle from the beginning and, as such, was created and engineered with the intention of sharing elements with BMW’s flagship 7 Series range. It was also one of the very first Land Rover product to be made as a monocoque design that greatly improved the performance and road-handling. Air suspension not only provided an enjoyable ride, but also the kind of axle articulation that was required to allow it to allow the Range Rover to remain king of the hill among the luxury SUVs, which were now beginning to appear.

There wasn’t a V12 however, the car was designed to be based on the BMW engine lineup, which included the 4.4-litre petrol V8 and a 2.9-litre straight-six turbodiesel under the clamshell bonnet that was crenelated and transmitting the power into all 4 wheels using an automated-only gearbox. Electronics, which was a nagging point of the P38A was taken directly from the BMW 5 Series and the interior, praised by famous Ford design chief J Mays as ‘the best I’ve ever seen and ‘the best I have ever seen’, was inspired by concepts that were developed for the Discovery replacement that Reitzle delayed. The interior was stuffed with wood, aluminum, and leather, the controls were made to be operated with gloves to take advantage of the harsh situations Range Rover owners were capable of encountering while driving although they seldom were.

Development, even though it was jointly carried out by teams of the two companies Rover and BMW was conducted by teams from BMW and Rover Munich until the production stage where control was returned to Solihull. In the meantime, BMW had dissolved itself from its Rover Group, keeping Mini as its own, and the sale of Land Rover and Jaguar to Ford with the agreement providing powertrains and parts for the newly named L322. When it was first introduced, the car has reestablished its position as the Range Rover as a unique product, surpassing the quality and performance both off and on roads of its competitors.

Performance pick

The L322 saw its first major update in 2005, which saw the BMW gasoline engines and electronics getting replaced by the V8s of Jaguar. One of the engines featured the supercharged 4.2-litre V8 that was found in Jaguar’s Jaguar XJR saloon and it provided an Range Rover performance to embarrass hot cars of the time which created yet another niche: the luxury performance SUV. The Ford V8 turbodiesel replaced the less powerful BMW straight-six model in 2007. In preparation for the coming F-150 and the Range Rover eventually became the only vehicle with this powerful and torquey engine in 3.6-litre as well as later 4.4-litre variants.

The following year, that year, the Range Rover received the revolutionary Terrain Response technology from its sibling Range Rover Sport model in 2007. A dial enabled drivers to select the kind of terrain that the vehicle was traversing and electronic systems could alter the suspension and drivetrain to accommodate. A huge 5.0-litre turbocharged gasoline engine, as well as the facelift came in 2010 and lasted for 2 years in production prior to when the L405 of the present generation was introduced.

Range Rover L405

While the Classic was not easy to follow, the replacement of the L322 could be just as difficult as the car is revered in similar regards as the first while being able to move the pace of performance and luxury. Other marques were also well-known in the premium SUV market in the past, with models made by BMW, Audi and even Porsche that were able to compete with the L322 in the streets even though none could compete with it in rough terrain.

Land Rover and its sister company Jaguar joined together to form JLR Group. JLR Group, were sold by Ford to Tata Motors in 2008 and with the support of one of the world’s biggest conglomerates, the resources were in place to increase this Range Rover even further upmarket. The larger in all dimensions, however, the new model still shaved more than 400kg off its weight with the adoption of aluminum construction that is the hallmark of the most recent Jaguar saloons as well as sports cars.

Return to the future

It was revealed during the 2012 Paris Motor Show its imposing design was created by an in-house team . Its design extends over the clamshell bonnets by adding miniature turrets that are located at top edges of the car, horizontal sides body lines, and a floating roof. It was launched with two petrol engines (including one that is a 5.0-litre Supercharged V8) and two diesel engines, the weight reduction program made the L405 extremely agile in comparison to the previous model, which was assisted by improved aerodynamics, significantly increase its fuel consumption.

It is clearly a luxurious limousine in the first place, its lower weight improved the driving manners of the Range Rover as well as the electronic air suspension program designed to decrease body roll when cornering and increase the stability of high-speed travels. A longer wheelbase model that is nearly two feet more than the Classic models – can be fitted with business-class air-conditioned rear seats, tables as well as a champagne chiller, and tablet computers with touchscreens.

It’s a long way from the hose washable leather interiors of the first the two-door tribute of its original predecessor was originally planned for a only a few units, but it was pulled in the context of JLR measures to cut costs. The new model will be an affront for Charles Spencer King – who declared at the time that Range Rover was “never intended to be a status symbol, but later versions of my design appear to have been designed for this function” It is unrivalled even in the face of rivals made by Rolls-Royce, Bentley and Lamborghini.