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The Benefits of Website Monitoring

Monitoring your website is among the top essential tools to have to ensure an efficient and functioning website without interruptions. Webmasters are the ones who spend the majority of our time online. Many of us who are online in the world are spending only a few hours sleeping!

Even the most vigilant webmaster can’t keep a close eye of their website 24/7 every day of the year. If you’re sleeping or doing something else, your website is up and running – and isn’t it? It’s hard enough to keep the track of a single website and when you’re a webmaster who has multiple websites, then the task is harder. This is why to check website status is crucial for having an operational website that is available 24/7.

A lot of us have seen websites that were down for days. Are they because the site’s webmaster did not care, or is it more likely they were unaware? Whatever the reason behind that website’s downtime, and then remaining in the dark, it’s detrimental to businesses and their online reputation. While some of us may have gone back, maybe because of professional curiosity, to look at the site a bit later to check if there’s up and running, the truth is that most of your clients will not be as lenient or even curious!

In today’s world, competitions are just an easy click away. It’s not necessary for your client to stroll just a few blocks away or even get into their car. As the capability to find you first has been made easier, as has their ability to leave. The research has proven that consumers who use the internet are more tolerant and less loyal than bricks and mortar customers.

The cost of keeping an existing customer significantly less expensive than purchasing an entirely new one! Therefore, the most important thing you do not want to deal with is for your website to be down and damaging your relationship with your clients. However, it’s not just the fact that your customers are moving to your competition and their cash to worry about.

Search engines are engineered to – at the very least to provide an “best” users experience to people who are searching for particular services or products. However, if your website is down every when a crawler from a search engine is browsing your site, what message is this sending towards the engine? The message is clear : this website is down frequently therefore don’t advertise your site as much as other websites that offer similar services and products that are available constantly! If the crawler for search engines can’t access your website, how will it find the latest content that you’ve spent hours making?

Thus, reducing the time it takes for your website to go down is crucial not only to keep your customers satisfied and loyal and to keep your company’s image intact It is also vital in making sure you keep search engines satisfied too. If your search engine rankings drop, you’ll get fewer people visiting your site in the beginning!