“The crucial element to success in advertising on social media is to maintain an ongoing presence across social networks.”
Have you heard a statement similar to that? It’s likely that you’ve heard many times over that you must be engaged with your accounts on social networks, however what exactly does this actually mean? Is it posting on Facebook every couple of hours? Do you tweet constantly? Doing a blog every day? posting Instagram photos every couple of days?
There isn’t a universal standard for what takes for a person to participate on social media aside from it being more than simply establishing an account and waiting for it to be slack between periodic updates. Social media channels define what means to be being an active participant.
Facebook For instance, defines active users as someone who has logged in to the site and/or performed an act (liking sharing, liking posts, liking, etc.) in the last 30 days. The definition of Twitter is based on interactions between users however, it is less focused on the actual actions they perform on the platform. An active user is one who has at minimum 30 accounts and at least one-third of them follow them back. Google+ considers anyone who uses the website in any way to be active users.
According to one of the definitions above, it’s likely that your company could be described as “active.” But If you’re using the social media to promote your business it’s not enough for you to be visible. You must engage with your followers, be active, and remember the “social” aspect of social media.
Why being active is important
Engaging in social networks is as being active in your daily life Things might be fine for a time when you’re not moving and get active, but it shouldn’t take long for your couch-bound lifestyle to start to wear you out. Similar is true to your Facebook and Twitter profiles: There’s a good chance you’ll gain some followers at the beginning however, unless you keep posting high-quality, informative content that keeps people interested, they’re likely to drop interest and cease to pay attention.
It’s not all about engagement It’s about engagement, however. Expert in SEO Neil Patel has said “social is the future of SEO,” and he offers convincing reasons to support his claim. To begin, although Google states that it does not incorporate the social signal in their ranking algorithms, Bing, the second largest search engine has them. Although Google states it is not able to determine the credibility of a webpage is determined via social indicators, might affect search results However, social media is treated as any other page within the web index. And when a social site is accessible and useful the page will be displayed in search results.
Other aspects that point to the significance of social media for SEO are how social media accounts appear in search results. Additionally, social media sites have turned into search engines on their own. A lot of users search social media first for information which means that the social strategy that is that is based on keywords plays an important part for your marketing of content and marketing strategies.
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In a more specific way being active on social media sites such as Facebook, Pinterest, and Instagram will help to reach a wider customers. The average reach of posts on Facebook for an account that has more than a million followers is lower than three percent. for pages with less than 1,000 likes, it is about 23 percent. The more active your followers are is, the more reach you will get and the more you can gain from it, since Facebook will reward pages that receive some kind of response from their followers such as a Like or share, a comment, or just an impression of the page. Also, if you do not publish anything, nobody is able to respond, and when you do post an update, nobody will be able to see the post.
Being More active on social Media
So , how can you get more engaged with social media? There isn’t a “magic recipe.” Sure you may come across certain suggestions, but in order for you to make the most of your social media efforts it is essential to interact with your users and find out the best practices.
The worst thing you can do is to publish and then run away or make a mess in the name of being able to post. If you are going to post something that you want to share, it should be relevant to your target audience in some way. You also need to keep your posts going and stay in touch. The way you accomplish this is dependent in large part on the way you’re using social media.
Consider JetBlue for instance, widely recognized as a company that does social media efficiently. JetBlue has an account on Facebook and Twitter 24 hours a day and is able to respond to any question in a person-to-person way. JetBlue utilizes social media to provide customer service in a highly efficient manner, and they manage to promote their brand by injecting comedy and fun in their responses and posts. However, this doesn’t mean that you must do exactly the same as JetBlue does however, they’re an excellent example of engagement, and how to successfully utilize social media to your advantage.
While no one is able to determine what it is to “active” in social networks, it’s simple to agree that you shouldn’t let your social profiles sit idle. Make sure you’re creating content, responding to your followers, and engaging with them and you’ll get better results from your social activities.