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Why is Instagram a Popular Social Media Platform?

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It’s not a surprise that brands are changing their traditional strategies of marketing, and investing more on social media marketing. Social media is now such an integral aspect of consumer’s life that they aren’t even aware the ads in their news feeds. Contrary to TV and newspapers it is impossible to change the channel or alter the channel; ads on social media sites are inexpensible. Because of the worldwide reach that social media marketing has, it can generate huge returns on investment.

There are a lot of social media platforms available and some have huge popularity with their people they are targeting. But, if you want to know which social media network is ideal to help build my business? It will be Instagram. What is it that makes Instagram the top social media platform isn’t the number of users! It is true that Facebook is more popular than Instagram but in terms of interaction, user-friendliness and penetration of the target market, Instagram reigns supreme.

Better Target Market Accessibility In terms of shopping young women and men are buyers who make impulsive purchases and it’s simple to influence their purchasing decisions. Nearly 60% of Internet users in the age range of 18-29 are registered on the Instagram account. The younger generation of today makes an enormous amount of money, and are ready to pay for it when you convince them that your product is an outstanding product. What better platform to showcase your product than Instagram to share an image with high resolution or a brief video of your product that can lead users to your site? Additionally, nearly 70% of all Instagram users are women and they just love shopping!

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More effective display of content: Instagram allows you to develop your brand’s image with videos and images more efficiently as Facebook and Twitter and any other site. You might think, “But I can upload videos and photos on Facebook but what can make Instagram more effective?” Instagram is special because of its user interface. If someone visits Facebook on a PC it will show pictures and sidebars, links and a chat screens and lots of other things. In contrast, Instagram, despite having its own website, is mostly used as a mobile app , which is used by 700 million people around the world. Users only see videos and photos. It’s a clutter-free User Interface which means that as a social media marketing professional, you can enjoy greater customer engagement.

Instagram Users are engaged and spend lots of time there in the app. This is where Instagram surpasses any other social media platform. A study has found it is Instagram users are eighty-eight percentage more likely share, comment or like pictures than Facebook. This is the highest level of user engagement. The more of your content is published and how many responses you receive the better for your company. Another benefit of Instagram is that users enjoy this social media platform and spend hours on it.

Conclusion

Instagram is extremely strict with fake accounts, and they ensure that your brand’s is recognized with a valid sign to let people recognize the brand they like so deeply. It is crucial to be present across every social media platform However, if you’re thinking about your SMM strategy for 2023 then Instagram must be at the most important list of options.